By bizn_fun 
That $12,000 figure may sound high, but it is in fact at the low end of fees now being paid for domain names that include AI. This is especially true if AI is the suffix – the bit after the dot, such as .com or .co.uk.
One web address, npc.ai, was sold for $250,000 this year, while another, service.ai, went for $127,500, according to one report., external Such head-turning figures are a side effect of the feverish buzz surrounding AI start-ups and technology.
But how does the system of getting a domain name actually work? Firstly, there are more than 1,000 domain registrars. These are all accredited by a global organisation called The Internet Corporation for Assigned Names.
You go to one of these registrar websites, and type in the name you want. It will then tell you if it is available, or whether it has already been registered.
If the website address is unclaimed then you can simply pay a small amount – as little as £15 a year – to resister it as your own.
On the other hand, if the specific domain name is already registered, but you really want to try and get it, you need to contact something called a domain brokerage. These are businesses that facilitate the buying and selling of website addresses.
The broker will – for a fee – contact the current owner, and see if he or she wants to sell it, and then try to facilitate a deal.
Joe Udemme, chief executive of US-based domain brokerage Name Experts, says that demand for AI-named websites has soared over the past year.