By bizn_fun 
But Mr Navarra said introducing fees for a service that had previously been free, and users had been encouraged to use as such, may feel like a “bait and switch” for some.
“Moving the goalposts after people have built this huge digital archive doesn’t really sit right,” he said.
And for many, he added, “Memories aren’t just data dumps, they’re emotional artefacts”.
The feeling was shared by those leaving critical reviews, with one person calling their Snapchat photos and videos “the most precious thing to me”.
“[Memories] have every aspect of my life within them from celebrations of new family members’ births, mourning of passed loved ones, memories with friends/family, [and] my whole teenage years,” they wrote.
Dr Taylor Annabell, a postdoctoral researcher at Utrecht University in the Netherlands, said Snapchat’s move shows the implications of commercial platforms being used to store sentimental personal content.
“They benefit from this trust, interdependence, and presumption of never-ending access, which even incentivises some users to remain with the platform or continue to use it in order to scroll back through their archive,” she told the BBC.
“But these are not benevolent guardians of personal memory.”