By bizn_fun 
Mr Kumar works for Desicrew. Founded in 2005 it was a pioneer in cloud farming.
“We realised that instead of forcing people to migrate to cities in search of jobs, we could bring jobs to where people already live,” says Mannivannan J K, the chief executive of Desicrew .
“For too long, opportunities have been concentrated in cities, leaving rural youth behind. Our mission has always been to create world-class careers closer to home, while proving that quality work can be delivered from anywhere.”
Desicrew does all sorts of outsourced work including software testing for start-up firms, building datasets to train AI, and moderating content.
At the moment 30 to 40% of its work is AI related, “but very soon, it will grow to 75 to 100%,” says Mr J K.
Much of that work is transcription – turning audio to text.
“Machines understand text far better,” he explains.
“For AI to work naturally, machines must be trained to understand variations in how people speak. That’s why transcription is such a crucial step, it forms the foundation for machines to comprehend and respond across languages, dialects, and contexts.”
Doing such work in a smaller town is not a disadvantage, Mr J K says.
“People often assume rural means underdeveloped, but our centres mirror urban IT hubs in every way – secure data access, reliable connectivity, and uninterrupted power. The only difference is geography. “
Around 70% of his workforce are women: “For many, this is their first salaried job, and the impact on their families is transformative – from financial security to education for their children,” says Mr J K.