Why supermarket prices really became sky high in the UK


“Around September of last year the price shot up to crazy levels,” Maxim tells me. “At the worst time I was being offered $7 a kilo.

“For such a major commodity to go from $2 to $7 is insane, but it took a while to filter through to consumers.”

Until 2023 the rise in orange juice prices was disguised among food inflation in general, explains Philip Coverdale, an industry expert at consultancy firm GlobalData.

Producers have tried to look beyond South America but it’s not easy – the supply of oranges has been sown up by Brazil, even more so than, say, the Saudis have cornered the market for crude oil.

Morocco, Egypt and South Africa grow oranges too but their supplies are more limited. Spain also grows them, but Valencia and Seville oranges are mostly exported as fruit, rather than concentrate. (Plus Spain too suffered from weather-related production slumps, including the floods in Valencia last October.)


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