By bizn_fun 
An advert on Project E Beauty’s website showed before and after images of a woman’s forehead with and without acne, with the words: “By week three, my acne had disappeared”.
The ad stated: “Our most advanced LED mask for deeper skin renewal”. It claimed it “treats acne” and offered “83% improvement in acne lesions in four weeks”.
The ASA said “no medical claims could be made for the product, whether or not such claims appeared in customer testimonials.”
Project E Beauty LLC said it had removed potential medical claims relating to “healing”, “treating acne” and “rosacea”.
It also said it had amended the advert to state that any references to acne in before/after photos and reviews were testimonials based on personal experiences.