Nationwide Building Society pledges to keep branches open


Debbie Crosbie, Nationwide’s chief executive, said branches were important for “customers and communities”.

Over a 10-year period, Nationwide closed 152, or 20% of its branches, before it made its non-closure promise in 2023.

Last year, a Nationwide advert featuring actor Dominic West that claimed the building society was not closing branches was banned.

West featured as the boss of a fictional big bank who mocks customers while planning branch closures.

In the last decade, more than 6,000 UK bank branches have closed, according to consumer group Which?.

Banks say this is in direct response to customers’ changing habits, with relatively few now going into branches regularly.


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