Trump hits the road to counter cost of living concerns


It is expected to be the first of a series of campaign-style events that White House Chief of Staff Susie Wiles said would be comparable to those held during Trump’s successful presidential bid last year.

While he is not on the ballot in 2026, she said Trump would campaign aggressively to support Republican candidates.

In a Monday interview with the “Mom View” podcast, Wiles – who helped manage Trump’s presidential campaign – said: “I haven’t quite broken it to him yet. But he’s going to campaign like it’s 2024 again.”

Trump has defended his economic record by pointing to a number of measures he says will help ease the financial pressures on voters, including an agreement to reduce prescription drug prices, easing fuel efficiency standards for cars, extending previous tax cuts and offering new tax benefits under the “One Big Beautiful Bill” he signed into law in July.

On Monday, Trump also unveiled a $12bn farm aid package aimed at helping farmers impacted by low crop prices and tariffs.

“Putting an end to Joe Biden’s inflation and affordability crisis has been a Day One priority for President Trump,” White House spokesman Kush Desai said in a statement to the BBC.

Democrats have honed in on the cost of living, seeking to cast the blame for US “pocketbook issues” on the Trump administration’s policies.

“I want to make sure that we’re setting the record straight, showing how his policies are screwing over farmers and manufacturers, making stuff cost more every day,” Pennsylvania Governor Josh Shapiro told MS Now ahead of Trump’s event.

“Folks can’t unsee what they see when they go to the grocery store, which is that beef and O.J. and bread and the normal staples that they need in their homes, those prices have dramatically increased on Donald Trump’s watch,” he said.

Trump has often pointed to the decline in cost for items such as egg and gasoline, but according to government data, prices are rising for other popular items such as beef, bananas and coffee.

Since Trump took office in January, the data shows that apart from one recorded fall in April, grocery prices have risen each month.

“The president of the United States has very little control over the price of food, especially in the short term,” food economics expert Professor David Ortega told BBC Verify last month.

Trump’s tariffs are driving up prices of certain foods, he said – a third of coffee consumed in the US comes from Brazil and therefore has a 50% tariff.

Trump’s illegal immigration crackdown may also have had an impact, Ortega said, especially in farming where as many as 40% of workers are estimated to be undocumented.


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