Bet365 boss Denise Coates’s pay package rises to £280m


Her latest pay deal came as Bet365’s pre-tax profit fell to £339m for the year, from £596m previously. Overall revenue rose by 9%, from £3.7bn a year earlier to £4bn.

Ms Coates founded Bet365 in a portable building in a Stoke-on-Trent car park more than 20 years ago. It is now the biggest private sector employer in the city and offers sports betting, poker, casino games and bingo online to millions of customers worldwide.

She is one of Britain’s richest women and among the world’s highest-paid executives.

After training as an accountant, Ms Coates helped build Bet365 into one of the biggest online gambling companies from her father’s bookmaking business. Her brother, John Coates, is a co-chief executive of the company.


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