TikTok removes AI weight loss ads from fake Boots account


A TikTok spokesperson said it did not allow “harmful or misleading AI-generated ads” on its platform.

But the BBC found while the videos were removed, the account – seemingly located in Hong Kong – was not.

It was able to re-upload the exact same videos despite the originals being removed.

TikTok was again notified of this, and the user was subsequently deleted.

Weight-loss jabs have been available on the NHS in England since the end of June, but they are not available over-the-counter and patients must meet strict criteria in order to be eligible for a prescription.

Before the fake Boots account was removed, its videos linked to a website where weight loss drugs could be bought.

It featured testimonies from customers and doctors which were either made with AI or taken from other websites.

The TikTok videos showed what appeared to be health workers drinking from a vial of blue liquid.

This would then appear to jump forward several months, with the workers apparently having lost a drastic amount of weight.

“AI now makes it trivially easy to generate a convincing series of videos or images showing an apparent change in a plausibly real generic health professional, or to impersonate specific health professionals wholesale,” AI expert Sam Gregory told the BBC.

“The underlying question is how quickly and comprehensively platforms act when they detect – or are notified of – scams that clearly breach their terms of service.

“Major brands like Boots will get prioritised over an individual business owner who’s been targeted.”


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