By bizn_fun 
Castore, which is based in Manchester, makes kits for football clubs including Everton, Burnley, Rangers and Preston North End.
Beahon said the firm was responding to affordability concerns through entry-level product ranges designed to keep official kits within reach.
When questioned over the rising number of people buying counterfeit kits, Beahon said this was not a concern for him.
“I mean, do I spend too much of my time thinking about counterfeit products? No, I do not,” he said.
“Technology is evolving all the time.
“So I don’t think we’re a million miles away from a world where there are microchips in these shirts that show that they’re authentic.
“There’ll be a lot of additional engagement that clubs can have with their fans through those microchips and different digital solutions.”
You can listen to the interview in full on BBC Sounds.