By bizn_fun 
Aside from rising costs, Vincent feels Leon is struggling because it has drifted from its original mission of good-quality fast food for the masses.
The menu started out simple: meatballs, a superfood salad and tapas – relatively healthy offerings at a time when fast food was dominated by burgers, fried chicken and kebabs, Vincent said.
But Leon “lost chutzpah, leadership and confidence” after it was sold in 2021, which resulted in “a lack of clarity about what it wants the menu to be”, he said.
He has previously said he sympathises with the company’s previous owners, because of the challenges that restaurants have faced since the pandemic.
“I think Leon needs to make sense again,” he said. “We don’t always make sense to people at the moment.”
He plans to bring simplicity back with menu changes this year: “We do have to, as a brand, realise and remember, we were always about the best food for the most people.
“We were not about posh fast food for posh people. That was never our intention.”