EasyJet ad banned for claiming bags available for £5.99


“We always have some large cabin bags available for the lowest price. In light of the ASA’s feedback we have made some changes to the page to ensure the information is as clear as possible for consumers.

It said the wording on the website was meant to inform customers that £5.99 was the starting point for adding carry-on bags and it was an accurate price on several routes.

The airline said the fact there were no bags available for less than that price meant the claim was not misleading.

Responding to the complaint from Which?, the ASA said it expected to see evidence that large cabin bags could be booked for £5.99 but EasyJet did not provide this.

It said consumers would take the “from £5.99” claim to mean that large cabin bags would be available for that price “across a significant proportion of flight routes and dates”.

As a result, the watchdog ruled the claim was misleading and told EasyJet not to use that wording in future.

EasyJet informed the ASA that the section of its website where this claim appeared was intended for information purposes, not marketing or promotion.

The airline’s website now states: “Fees vary with demand, route, flight date and time of booking. You’ll see exact price at time of purchase.”

The airline said it was “not able to provide specific figures” because cabin bag prices depend on a number of factors including availability and demand.

It said that customers would clearly see the actual price of a cabin bag when they were booking a flight.


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