Apple reports best-ever iPhone sales as Mac dips


Apple chief executive Tim Cook said the iPhone’s boost in sales meant the firm was in “supply chase mode.”

“To meet a very high level of customer demand, we’re currently constrained,” Cook said on a call with financial analysts.

Demand for the iPhone 17 “exceeded our expectations, to say the least,” he said, noting that sales in India set a quarterly record for the region.

Cook declined to give any detail on a recently announced partnership with Google, in which the latter company’s Gemini artificial intelligence (AI) product will be the basis of future Apple AI models and updates to its Siri functionality.

The company’s ability stay on top of the smartphone market is “perhaps more uncertain than ever”, according to Jacob Bourne, an analyst with Emarketer.

“It has to make the most of its Google Gemini partnership to deliver Siri upgrades that make consumer voice AI relevant, seamless, and monetisible,” Bourne said.

Apple and Google have a separate partnership for search, in which Google effectively provides the search engine capabilities for Apple Safari.


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