By bizn_fun 
For some of us, Dry January has just come to an end, writes Business Correspondent David Henderson.
But with these acquisitions, AG Barr has placed a £50m bet that this trend may last much longer.
It says consumers are choosing to drink less alcohol and Fentimans and Frobisher have made their mark in the adult soft drinks market.
With its ginger beer and fancy colas, Fentimans taps into the growing “mindful drinking” trend.
For half a century, Frobishers has produced apple juice. Lately, it’s offered a wider range of sparkling drinks and cordials.
Both owe their growth to changes in drinking habits.
Many of us, it seems, are swapping a traditional pint or glass or wine for a soft drink.
The proportion of non-drinkers in Scotland has increased, rising from 11% in 2003 to 20% in 2024.
And recent data suggests that overall Scots are drinking less alcohol, with consumption now at its lowest level for more than two decades.
Barr already own a range of other soft drinks brands, including Rubicon and Bundaberg.
These latest acquisitions give them even more scope to profit from a growing trend.