By bizn_fun 
It highlighted its “Spotify Wrapped” feature for engaging users.
“Our 11th annual Wrapped was bigger, bolder and more layered than ever, celebrating fans, artists, creators and authors around the world,” it said in its results. “Wrapped had more than 300 million engaged users and more than 630 million shares on social media globally in 56 languages”.
Chief executive Gustav Söderström said the firm considered itself the research and development department of the music industry, by focussing on new developments in audio, such as adding video to podcasts, and embracing music made by artificial intelligence (AI).
“Our job is to understand new technologies quickly and capture their potential, which we’ve done time and again,” he said. “The entire industry stands to benefit from this [AI] paradigm shift but we believe those who embrace this change and move fast, will benefit the most.”