By bizn_fun 
Despite Disney’s arguments, the ASA said the firm had a duty to ensure scenes in its adverts are “suitable for a general audience”, including young children.
It said the alien, depicted after having dismembered the smaller figure featured in the advert, “appeared menacing”.
“Whilst we acknowledged Twentieth Century Studio’s comment that the smaller figure was not actually a human, but rather a ‘synth’ robot, we considered that was not clear from the ad,” the ASA added.
The watchdog said the smaller figure’s severed torso and exposed spine was gory, and would be “disturbing to younger children”.
It said the close-up shots of the alien’s face, and “welcome to a world of hurt” caption, would also have frightened younger kids.