By bizn_fun 
Ring, which was acquired by Amazon in 2018, had previously faced concerns over its privacy policies. Its decision to work with Flock had drawn scrutiny, especially after President Donald Trump ramped up his immigration crackdown in recent months.
The Super Bowl advert, showcasing a new feature called Search Party, sparked a new round of criticism.
It showed a neighbourhood of Ring users working together and using the tool to find a lost dog – an episode quickly slammed by critics as a case of dystopian surveillance.
Senator Ed Markey, a Democrat from Massachusetts, responded by calling on Amazon to discontinue its monitoring features, urging, external Americans to “oppose this creepy surveillance state”.
The Electronic Frontier Foundation, a non-profit that promotes people’s rights on the internet, said the ad used something “heartfelt” as a disguise for a feature that previewed “a world where biometric identification could be unleashed from consumer devices to identify, track, and locate anything — human, pet, and otherwise”.
It sparked mocking on social media, and from rivals such as Wyze, which put out its own online video satirically rephrasing Ring’s commercial.
“We could use this technology to find literally anyone, but we only use this technology to find lost dogs,” Wyze co-founder Dave Crosby says in the video, which has been watched on YouTube almost 100,000 times.