Toy firms look to US Supreme Court as tariffs keep them on edge


Trump’s chaotic tariff roll-out last year turned the business world upside down, as levies on Chinese goods at one point reached 145%.

The toy industry, which relies heavily on China for manufacturing, was particularly exposed to the new import taxes, which stuck many firms with a surge in costs.

Many businesses raised prices to help cover the duties, as their profits were hit. Woldenberg even embarked on a court battle, filing a lawsuit against the administration.

In some ways, however, the impact of the measures has been more modest than once feared, especially for consumers.

Some companies managed to shift suppliers or opted to shoulder some of the costs.

The White House also exempted some products and walked back some of the highest tariff rates. The average tariff for Chinese imports, for example, has settled at around 20%.

Alberto Cavallo, a professor at Harvard Business School who has been tracking the impact of tariffs on consumer prices, said prices have risen more quickly for cheaper items.

But while a host of lower-cost toys have gotten a bit more expensive, his research shows that tariffs have had “little impact” on toy prices overall, he said.

At the Toy Fair, interviews suggested that many businesses were hoping to avoid additional price rises this year, as tariff policy stabilises.

But few are resting easy.


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